Pre-orders, back-orders and coming soon — with deposits and balance reminders

Sell what you haven’t got yet. Build a pre-order campaign (pick the products, decide whether Pre-order shows only when stock runs out or always, set the expected ship date or leave it to be finalised), and every covered product gets a Pre-order button, a ship-date note and a badge on its card. Choose how much is charged at checkout: the full amount, a deposit with the rest due on a date or when you fulfil, or nothing now. Unit caps and per-customer limits are enforced at checkout, not just in the widget. Orders are held from fulfillment until the ship date and released automatically, and shoppers get balance reminders, delay notices and a “ready to ship” email. Charging a saved card automatically is NOT included — Lulu has no card vaulting, so the balance goes out as a payment request with a pay-balance link the shopper pays through your normal checkout.

• Live in your Lulu store — a real, built-in feature, not a redirect to a third party.
• Category: Selling products
• Free trial

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Selling products